11/10
SOCIAL MEDIA DESIGN

How Instagram Can Foster Communities of Creativity

Collin Smith // Digital Project Manager

There’s no doubt that social media has changed the way we live today. Social media platforms are used in a variety of ways, from making and sustaining new relationships, to building business models that rely on social platforms, to learning and perfecting new skills. Instagram, in particular, has played a key role in the growth […]

09/11
TRENDS SOCIAL MEDIA DESIGN

The Trends Justify the Means

Jayr Sotelo // Motion Graphics Director

In this day and age of smartphones, scrolling, and “stories,” not just brands but normal people are in need of generating and consuming “content.” As a brand, having “actionable,” “engaging,” and “relevant” content can get your brand millions of followers and your product moving off the shelves. As a normal social media user, making the […]

05/01
SOCIAL MEDIA MISCELLANEOUS TRENDS Productivity

A Hyper-Local Approach to Social Media

Gary Anderson // Production Director

Social Media? Really? I remember – precisely – my reaction when I saw the email. “Honey…what the heck is this invite you just sent me?” As I peered at my iPhone, trying to comprehend what my wife had just signed me up for, all I could think was, “Great. Another account to have to manage. […]

04/05
TRENDS VIDEO SOCIAL MEDIA MISCELLANEOUS DESIGN ADVERTISING

Making Animated Characters for a Brand

James Duerr // Motion Guy

Animation is a fantastic way to present a brand. It gives total creative control over a subject, making it easier and quicker to convey the brand’s values and goals through interesting visuals and characters. So why, then, do people create such insipid characters for animations? It seems so simple: just create a “cool,” likable character […]

02/06
TRENDS SOCIAL MEDIA

The Tasty Addiction

Nicole Spiros // Motion Graphics Project Manager

Many of us have experienced the phenomena before. You open up Facebook to get a quick palate cleanser from your daily life. As you aimlessly scroll through a sea of baby announcements, political rants, and travel pictures, something catches your eye. Sixty seconds later, you realize you’ve been mesmerized by a cooking video that makes […]

08/16
TRENDS TECHNOLOGY SOCIAL MEDIA

The Genius of LIKEtoKNOW.it

Kari Berdelle // Digital Project Manager

Last month was monumental for Instagram. It surpassed 500 million monthly users and gained more than 100 million users in the past nine months alone. And there is no social media platform as essential to a fashion blogger as Instagram. It’s perfect for sharing the classic “outfit of the day” (#OOTD) and other fashion-related posts […]

06/20
TRENDS TECHNOLOGY SOCIAL MEDIA

Technology in the 2016 Rio Olympics

Brenda Talavera // Project Manager

The 2016 Rio Olympics are just around the corner and for us sports-crazed fans, it will be a great time to get our geek on! The times have changed since we had to stay up all night waiting for our favorite sport to come on network TV. In addition to the constant streaming of information […]

05/03
MISCELLANEOUS SOCIAL MEDIA Productivity

The Call for Captions

Krissy Lam // Project Manager

My mom has always wanted to learn to play the violin. Coming from a family of music lovers, she had played the trumpet and piano growing up, but had no prior experience with a stringed instrument. After a bit of research, she found a violin with good reviews online and placed the order. She thought […]

03/14
SOCIAL MEDIA

Digital Footprint

Patty Miller // Studio Designer

On the Internet, a digital footprint is the word used to describe the trail, traces or “footprint” that people leave online. This is information transmitted online, such as a forum registration, emails and attachments, uploading videos or digital images, and any other form of transmission of information – all of which leave traces of personal […]

02/18
TRENDS TECHNOLOGY SOCIAL MEDIA Productivity

Texting Your Customers Can Send the Wrong Signal

Ryan Bates // Studio Designer

According to a study by the Pew Research Center’s Internet and American Life Project, 73% of U.S. adults text and 83% of U.S. adults are mobile phone owners. So it’s understandable that in this day and age, a large segment of that population prefers to be reached by text message rather than a phone call. […]

01/19
TRENDS SOCIAL MEDIA ADVERTISING

Raising Awareness Through Social Media

Danny Griffis // Studio Designer

Recently, #BringBackMST3K raised $5,764,229 and surpassed The Veronica Mars Movie Project ($5,702,153) to become Kickstarter’s most funded film and video project. In doing this, Mystery Science Theater 3000, a cult television show from 1988 to 1999, was able to bring back a full season of the show to new and loyal fans. The team at […]

01/12
TRENDS TECHNOLOGY SOCIAL MEDIA ADVERTISING Productivity

Ad-Driven

David Lacy // Business Analyst

We’ve all been there. Browsing our favorite site on the Internet, when a seizure-inducing, flashing ad pops up on the screen. Most of us simply close the offending ad and continue on our way. Others will exit out of the page completely. And then there are those who are so irritated by the intrusion that […]

06/15
TRENDS SOCIAL MEDIA DEVELOPMENT DESIGN

Meaningful Micro-interactions

Wanda Lipscomb // User Experience Architect

If you love a product – your phone, a new wearable, that great app – chances are, it’s because of the microinteractions designed into the product user experience. Every time you unlock your smartphone, pull down to refresh, glance at the typing indicator while chatting, swipe to delete an email or glance at your Apple […]

03/09
TRENDS SOCIAL MEDIA

Your Workouts Just Got Smarter

Shayna Fawcett // Fitness Fanatic 

Words to Live By In the words of Elle Woods from Legally Blonde, “Exercise gives you endorphins. Endorphins make you happy.” And it looks like there are A LOT of happy [and fit] people in 2015. The digital fitness craze is on, and has been for some time. The health and fitness community has seen […]

08/28
SOCIAL MEDIA

A Look at the New Foursquare

Barron Swope // Project Manager

A few weeks ago, the popular social check-in app Foursquare unveiled a major redesign of its app. Like thousands of others, I, too, was not thrilled with the changes, but I’ve spent the last several days experimenting with Foursquare and its new counterpart, Swarm. Let’s take a look. Before I get into the new platform, […]

02/07
TRENDS SOCIAL MEDIA

Facebook’s Paper: Your News Feed Beyond Your Friends

Tali Swann-Sternberg // User Experience Architect

This week Facebook released Paper, a stand-alone iPhone app that reimagines the mobile Facebook experience. At its core, Paper is your Facebook news feed, repackaged. This is not to undervalue the new package. With Apple alum Mike Matas leading its design, Paper offers a beautiful, minimalist interface that eschews chrome in favor of a gesture-focused […]