Strong Side Sports & Entertainment

Strong Side Sports & Entertainment, led by CEO Jeff Armstrong, specializes in representing clients on the buy side of the sports and entertainment industry. This means they represent brands and organizations investing in sponsorships, advertising, and partnerships. They help clients identify opportunities, negotiate deals, and ensure these investments align with business goals, maximizing value and return on investment. With nearly a decade of experience, they’ve built strong relationships with leading brands, venues, and events, delivering exceptional sponsorships and activations.

As Strong Side approached its 10th anniversary, they wanted a way to generate new opportunities and showcase their extensive expertise. Without an online presence, potential clients struggled to discover their work, which limited their ability to grow. Jeff and his team required a robust website to serve as a showcase for their portfolio, organize content intuitively, and provide flexibility for frequent updates.

We partnered with Strong Side to design and develop a website tailored to their specific needs. One of our top priorities was to showcase their extensive experience by creating a comprehensive repository of past work, organized by client and vertical market, to highlight their expertise. We also emphasized user-friendly navigation, making it easy for visitors to access relevant content seamlessly.

Empowering the Strong Side team was a central part of our approach. We provided tools and training to help them manage and update their site independently, allowing for real-time updates without needing to rely on us for support. From the beginning, we collaborated closely with their team to ensure the site aligned with their goals. Jeff described the process as a valuable learning experience, and we were proud to guide them through organizing and presenting their content effectively.

The new website delivered immediate and impactful results. It significantly enhanced Strong Side’s visibility, allowing prospective clients to discover them through Google searches and to explore their impressive portfolio effortlessly. The site also streamlined updates, enabling the team to quickly showcase new events and projects as they happened, ensuring their online presence stayed fresh and relevant.

In addition to improving visibility, the website became a powerful tool for business growth. Strong Side could easily share their website link as a portfolio and business pitch, making it simple and effective to promote themselves to potential clients. Partners and vendors frequently referenced the site when reaching out to discuss collaborations. Jeff noted that the site played a crucial role in keeping their network informed during the company’s evolution, allowing visitors to quickly understand Strong Side’s current focus and capabilities.