Formula Wellness

When Formula Wellness, a leader in health and aesthetics, approached us for a complete website overhaul, we knew they needed more than just a fresh look – they needed a scalable, high-impact digital platform to support their nationwide expansion. With ambitious growth goals and an increasing number of locations across the country, they required a modernized web presence that would streamline the customer journey, integrate seamlessly with their internal systems, and provide a strong foundation for future scalability.

Formula Wellness’s existing website was no longer equipped to support their rapid expansion. The user experience was outdated, the information architecture lacked clarity, and the site’s functionality did not align with their evolving business needs. They needed an intuitive, engaging platform that could accommodate ecommerce, seamlessly integrate with new customer relationship management (CRM) and electronic health record (EHR) systems, and facilitate business-to-business (B2B) partnerships as they continued acquiring new locations nationwide.

Midway through the project, an unexpected leadership change on the client’s side resulted in a major shift in creative direction. With only five weeks remaining before launch, we had to pivot quickly – reworking nearly all the site’s design elements while ensuring we stayed on track for the original deadline. This required a level of precision, efficiency, and collaboration to successfully execute the project under tight constraints.

With decades of experience in delivering complex digital solutions under tight deadlines, our team embraced the challenge with a strategic, agile approach. We began by conducting in-depth stakeholder interviews, comprehensive search engine optimization (SEO) and user experience (UX) audits, and technical assessments to establish a strong foundation for the new site. Leveraging this data, we developed a refined information architecture and UX strategy that prioritized seamless navigation and an engaging, conversion-driven design.

Given the condensed timeline, our design and development teams worked in perfect sync. Our lead designer crafted visually dynamic, free-form layouts that broke away from traditional grid-based structures, ensuring a distinct, high-end aesthetic that aligned with Formula Wellness’s brand identity. To meet the aggressive deadline, we implemented a phased rollout – launching a static version of the site first to ensure a timely go-live, while simultaneously working on post-launch enhancements, including full content management system (CMS) editability through advanced custom fields (ACF).

Daily alignment meetings with the client allowed us to maintain clarity on priorities, gather critical content, and ensure a smooth implementation of integrations. This high level of collaboration, combined with our expertise in WordPress development, front-end animations, and scalable architecture, enabled us to execute an exceptionally polished website under extreme time constraints.

Despite the challenges, we delivered a cutting-edge digital experience that exceeded client expectations. The new Formula Wellness website launched on time, featuring a bold, interactive design with custom animations that elevated the user experience and reflected the brand’s innovative approach to health and wellness. The leadership team, known for their meticulous attention to detail, was highly impressed with the site’s quality, functionality, and overall execution.

Beyond aesthetics, the site is now a scalable, conversion-optimized platform designed to support Formula Wellness’s aggressive growth strategy. The enhanced architecture facilitates B2B acquisitions, while upcoming Phase 2 initiatives – including ecommerce expansion and additional business integration features – will further strengthen their digital ecosystem. By combining strategic planning, creative ingenuity, and technical expertise, we helped Formula Wellness establish a powerful digital presence that will grow alongside their nationwide expansion.