Crazy Dry January

To help kick off Crazy Dry January, we partnered with Crazy Water to encourage people to swap alcohol for refreshing mineral water while staying active. Featuring our digital cowboy, CW, he’s demonstrating his unique workout routine of jumping barbed wire. His herd looks on in curiosity as he delivers his message – “Put down the bottle and pick up some Crazy Water” – the scene blends humor with a down-to-earth reminder to start the year off right with healthy choices.

Bringing CW into the real world required a mix of advanced digital techniques. We created him using Epic Games’ Metahuman Creator and Unreal Engine, capturing facial expressions and performance with Live Link Face for added realism. The jumping wire animation and barbed wire simulation were refined using Mixamo and Cinema 4D, ensuring CW’s movements felt natural. Finally, we composited the digital character onto real video footage in After Effects, seamlessly integrating him into the sunlit pasture alongside actual cows.

This project showcases how digital humans can enhance storytelling by blending real and virtual worlds. Whether used for marketing campaigns, interactive brand experiences, or social media content, digital characters like CW allow brands to stand out in bold, imaginative ways. As this technology continues to evolve, digital humans will unlock even more opportunities for immersive, memorable storytelling that feels both fresh and familiar.