Combat Corner
Diving into the Digital Dojo
Founded in 2007 by professional fighters, Combat Corner Professional swiftly established itself as a martial arts equipment powerhouse. Boasting impeccable designs and top-tier materials, the company became the go-to choice for world-class fighters. Recognizing the value of their existing platform on BigCommerce, which was already an ideal fit for their ecommerce needs, Combat Corner realized that their digital presence needed more than just a facelift to match their stature.
Click Here Labs saw an opportunity to flex their multidisciplinary muscles and deliver a knockout performance for Combat Corner. Drawing from their versatile pool of talent, the goal was to augment the Combat Corner website with strategic additions, one of which was incorporating WordPress to facilitate easier content publishing for enhanced search engine optimization (SEO).
Unifying Powerhouses: Atlas and BigCommerce Blueprint
Our objective was clear: transform Combat Corner’s site to maximize performance improvements and grant greater front-end customization, all without disrupting the foundation of the existing storefront.
At the core of the transformation was the combination of WP Engine Atlas and the BigCommerce Blueprint. This choice allowed for a robust ecommerce experience primed for future expansion. Combat Corner’s extensive merchandise catalog was now more effectively showcased, powered by a customized ecommerce platform that didn’t disrupt their established workflow.
The implementation not only introduced flexibility for Combat Corner’s internal teams, but also expedited their content publishing, giving a significant boost to their speed to market.
Atlas has helped us build the fastest and most performant MMA site in the industry. - Rob Capili, Digital Marketing Manager of Combat Corner
Performance Pursuit
We conducted an in-depth analysis to combat Combat Corner’s SEO challenges, crafting a data-driven battle plan to enhance their online visibility.
To further strengthen Combat Corner’s digital muscle, we boosted Core Web Vitals and page speed metrics, which led to astounding improvements including:
- Sub-second page load times
- First Contentful Paint (FCP) improvement by 328%
- Speed Index (SI) improvement by 604%
- Largest Contentful Paint (LCP) improvement by 438%
- Time to Interactive (TTI) improvement by 583%
- Zero Total Blocking Time (TBT)
- Cumulative Layout Shift (CLS) of 0.065
As a result, Combat Corner saw remarkable enhancements in their SEO, conversions, bounce rate, return on ad spend (ROAS), and, most significantly, their revenue.
We gave Combat Corner a digital renovation without the need for a total platform overhaul, resulting in greater flexibility and scalability but also fortifying their digital presence.
In the end, we helped Combat Corner build a future-proof MMA site that not only fast-tracked their IT infrastructure but also made finding talent and solutions more convenient and affordable. The client was delighted with the results – a revamped site that packs a punch, mirroring the fighting spirit of their brand.
Technologies
- WordPress
- WP Engine Atlas
- BigCommerce Blueprint