SEO

SEO Technical Audit

While on-page optimizations are key to improving rankings in the short run, the long-term strategy begins with the site architecture of the site. Having a website that is easy for users to navigate but also crawlable by search engines is key to SEO success. As new tools and features are implemented, it is important to ensure that the content presented is “visible” to search engines.

Click Here Labs will review all domains to ensure SEO best practices are in place in terms of URL protocols, directives, robots.txt, and sitemap files. Once issues and errors are identified, we assess the level of importance and the level of effort required to fix issues present on the site based on the capacity of the development team and the capabilities of your content management system (CMS).

SEO Content Audit

Click Here Labs will identify SEO opportunities for on-page SEO, content analysis, and keyword research. We identify areas where SEO best practices may need to be implemented, planned, or updated, including URL structure, title tags and meta descriptions, HTML/text ratio, and schema. Whether you are building a new website or simply migrating to a new CMS, an SEO content audit will identify and rate the organic equity of every page on the website.

Search Intent Analysis

Search intent analysis identifies the user’s overall purpose for searching. Is it an informational, navigational, transactional, or commercial investigation? Each search intent has its own specific rich results in the search engine results page (SERP). We will analyze the intent for every keyword and assign a content strategy based on the expected result for each.

Competitive Gap Analysis

Competitive gap analysis identifies the keywords that your competitors are ranking for as well as those specific keywords they’re performing best on. Taking this SEO analysis into account, we can then create a content marketing strategy to surpass them and gather those rankings or, better yet, beat them at their own game!

External Factor Analysis

With the universal search landscape evolving into more than just basic links to different sites, search engine optimization is affected by more than just internal site optimizations. Utilizing schema markup for videos, images, products, and news feeds will expand the site’s universal search reach. Additionally, having a website that has strong paid search campaigns, a solid social media strategy, and healthy backlinks will continually outrank those that do not.

Local SEO

Local SEO analysis works to identify SEO roadblocks at a local level. Any brick-and-mortar business that drives conversions locally will need to maximize their local visibility. Local listings are found on Google, Bing, Foursquare, Amazon, Apple, Yahoo, Instagram, Waze, Yelp, etc. Your local presence is measured by the number and accuracy of your listings across multiple directories.

If you’re not in a listing directory, Google cannot find you. If your business information is incorrect or incomplete, your potential customers will not be able to find you either. SEO takes on a new meaning with local SEO analysis because it identifies how well your company is being presented to potential customers compared to competitors within your immediate local market.

This involves looking at overall health of NAP (name, address, phone number) listing information across all directories and optimizing business description, images, and all other features to increase local visibility. Having a listing management vendor makes it easy for businesses to handle all this information from one place. All the information is aggregated on the platform and gets sent to all listing directories daily to improve accuracy and therefore visibility for your customers.

We offer listing management vendor services for all our clients with brick-and-mortar or service area businesses.

New Search Technology Discovery

As SEO companies, we must keep up with the ever-changing SEO landscape. This ranges from Google’s constant algorithm updates to rich result changes in the SERP and everything to do with new artificial intelligence (AI) search features.

Search is never stagnant because people are not. About 15% of all daily searches on Google are brand-new, which means that trends are always evolving. We will research and provide monthly lists of topics that are trending and relevant to your business to capture significant waves of traffic based on what is happening around us.

Ongoing SEO Consulting

The best way to attract and engage customers is through organic searches. The role of organic search in users’ digital behaviors is getting more important and more complex. With trends like mobile overtaking desktop searches, the drive toward faster site performance, natural language interfaces like Siri and Google emerging as ways to formulate searches, the incorporation of social data like Facebook (and user reviews on search results), and the rise of AI directly on search engines, it’s important, now more than ever, that brands carefully consider their SEO strategy.

With an ongoing SEO retainer, we would assess the current universal search landscape and provide recommendations in real time. This approach significantly accelerates the rate of your organic traffic growth.