04/17
TRENDS TECHNOLOGY DEVELOPMENT

Annotated React Examples

Muriel Gonzalez // Front-End Developer

Looking for some React to play with? I have commented a handful of examples taken from React’s documentation. These examples cover the very basics of React: JSX, props, component level state, and life cycle. Setup I’ve embedded a JSFiddle below for you to try out the examples and see them for yourself, without any of […]

09/11
TRENDS SOCIAL MEDIA DESIGN

The Trends Justify the Means

Jayr Sotelo // Motion Graphics Director

In this day and age of smartphones, scrolling, and “stories,” not just brands but normal people are in need of generating and consuming “content.” As a brand, having “actionable,” “engaging,” and “relevant” content can get your brand millions of followers and your product moving off the shelves. As a normal social media user, making the […]

06/14
TRENDS

Trying to Keep Up…

Gary Willmann // Studio Designer

So here I am, 52 years old, a veteran of the old days, i.e., the predigital world… I grew up in a cellphone-free world; our signal to be home was sunset after being gone all day without any communication whatsoever from anyone other than the one or two best buds you hung out with all […]

05/01
SOCIAL MEDIA MISCELLANEOUS TRENDS Productivity

A Hyper-Local Approach to Social Media

Gary Anderson // Production Director

Social Media? Really? I remember – precisely – my reaction when I saw the email. “Honey…what the heck is this invite you just sent me?” As I peered at my iPhone, trying to comprehend what my wife had just signed me up for, all I could think was, “Great. Another account to have to manage. […]

04/11
TRENDS TECHNOLOGY DEVELOPMENT

The Future of Wearable Technology

Jason Mallott // Front-End Developer

Look around today, and you’ll see a continuous parade of wearable technology. Devices like the Apple Watch, Fitbit, and VR headsets are everywhere. These devices offer a wide range of functionality, from checking your health to keeping in constant communication at the touch of a button. With all the innovations and possibilities that wearable tech […]

04/05
TRENDS VIDEO SOCIAL MEDIA MISCELLANEOUS DESIGN ADVERTISING

Making Animated Characters for a Brand

James Duerr // Motion Guy

Animation is a fantastic way to present a brand. It gives total creative control over a subject, making it easier and quicker to convey the brand’s values and goals through interesting visuals and characters. So why, then, do people create such insipid characters for animations? It seems so simple: just create a “cool,” likable character […]

02/06
TRENDS SOCIAL MEDIA

The Tasty Addiction

Nicole Spiros // Motion Graphics Project Manager

Many of us have experienced the phenomena before. You open up Facebook to get a quick palate cleanser from your daily life. As you aimlessly scroll through a sea of baby announcements, political rants, and travel pictures, something catches your eye. Sixty seconds later, you realize you’ve been mesmerized by a cooking video that makes […]

01/30
TRENDS TECHNOLOGY STANDARDS

Bluetooth 5 Is Finally Here

Joseph Perkins // Quality Control Analyst

First, we need some backstory on what Bluetooth is. In essence, Bluetooth is a form of wireless technology that allows devices to connect to each other. This form of wireless connection isn’t the same as the normal Wi-Fi that devices use to connect to the Internet. The wireless connection that Bluetooth uses is called a […]

11/21
TRENDS TECHNOLOGY MISCELLANEOUS

Qualia and Strong AI

James Michals // Multimedia Developer

Consciousness. What is it? Does it require a body to exist, a metabolism, neurons, and synapses? Truly, consciousness is the only thing we can be sure of. Everything else is an inference. We are talking about the inner experience; is the red I see the red you see? The process of going from brain to […]

11/14
TRENDS MISCELLANEOUS

Do You Still Read Blogs?

Eric Anderson // Digital Project Manager

You probably don’t read blogs. Don’t worry…I have a TL;DR at the bottom of this, so you don’t have to read the whole thing…High five! I actually used to be an avid reader of the most popular technology, gadget, sports, and video game blogs. Nowadays, I find myself scanning blog posts for the information I […]

10/25
TRENDS TECHNOLOGY DEVELOPMENT ADVERTISING

In the Dash of an Eye

Shayna Fung // Digital Project Manager

The concept behind the Amazon Dash Button is to help people get one step closer to living in a world where everything is connected and where users’ needs and wants can be met without the use of a computer. The Amazon Dash Button allows shoppers to order their favorite products from Amazon. That is, if […]

08/16
TRENDS TECHNOLOGY SOCIAL MEDIA

The Genius of LIKEtoKNOW.it

Kari Berdelle // Digital Project Manager

Last month was monumental for Instagram. It surpassed 500 million monthly users and gained more than 100 million users in the past nine months alone. And there is no social media platform as essential to a fashion blogger as Instagram. It’s perfect for sharing the classic “outfit of the day” (#OOTD) and other fashion-related posts […]

06/27
TRENDS

I Can Do That Myself

Cooper Crowell // Business Analyst

  About two years ago, I decided I wanted to get into woodworking. I grew up in a family of woodworkers and craftspeople. My parents are both incredibly handy. My dad is a former professional carpenter who built beds for his kids, finished out my childhood house and built himself a boat. My mom wove […]

06/20
TRENDS TECHNOLOGY SOCIAL MEDIA

Technology in the 2016 Rio Olympics

Brenda Talavera // Project Manager

The 2016 Rio Olympics are just around the corner and for us sports-crazed fans, it will be a great time to get our geek on! The times have changed since we had to stay up all night waiting for our favorite sport to come on network TV. In addition to the constant streaming of information […]

05/23
TRENDS TECHNOLOGY

Bots Are Back

Eloy Tavera // Quality Control Analyst

Chatbots are nothing new; they have been around since the time of AOL’s Instant Messenger (AIM). But modern chatbots can be interfaced with verbally rather than through text like their predecessors. Siri is an example of a bot that got people used to asking their phones questions in natural language. Phil Libin, co-founder of Evernote, […]

05/18
TRENDS MISCELLANEOUS

Treehouse Meets Digital Tools

Betsy Perkins // Studio Designer

When I was a kid, I wanted to live in a tree. To be exact, I wanted to live in the Swiss Family Robinson tree. Since moving to Texas, my home has been a small two-story house sitting on a large lot full of trees. All the main living areas are on the second story, […]

05/09
TRENDS TECHNOLOGY

Internet of Things

Steven Morvay // Digital Developer

In the digital world, “things” come and go. But the “Internet of Things” is here to stay. The Internet of Things is the network of physical objects – devices, vehicles, buildings and other items – embedded with electronics, software, sensors and network connectivity that enable these objects to collect and exchange data. Everything Will Be […]

04/25
TRENDS TECHNOLOGY ADVERTISING

Digital Marketing and E-Commerce

Drake Williams // Motion Graphics

Even though digital marketing and e-commerce are on the rise, some businesses are still finding it difficult to convert website visits into actual sales. There are several things a brand can do to help this, but understanding mobile commerce and how it works is one large step toward perfecting your brand’s mobile marketplace. Here are […]

04/20
TRENDS MISCELLANEOUS

Back in the Saddle Again

Amy Butscher // Presentation Designer

Now that I am single again, I wondered how the digital world would impact my life. Dating sites, of course. Here are the top five dating sites according to Consumer-Rankings.com. Zoosk.com Recommended Age: 18-50+ Rating: 9.8/10 People often ask which dating site is right for them, because most dating sites offer a one-size-fits-all, quiz-based experience. […]

02/18
TRENDS TECHNOLOGY SOCIAL MEDIA Productivity

Texting Your Customers Can Send the Wrong Signal

Ryan Bates // Studio Designer

According to a study by the Pew Research Center’s Internet and American Life Project, 73% of U.S. adults text and 83% of U.S. adults are mobile phone owners. So it’s understandable that in this day and age, a large segment of that population prefers to be reached by text message rather than a phone call. […]

01/26
VIDEO TRENDS TECHNOLOGY DEVELOPMENT ADVERTISING

The Force Is Strong With This One

Alan Morkovsky // Project Manager

In mid-November 2015, Google let its geek flag fly as it asked users to “Awaken the Force Within” with their Google Star Wars Experience tool. With the tool, users can transform familiar Google apps with a fresh coat of Imperial or Rebel paint. Along with the “Jakku Spy” Google Cardboard App and in-browser phone-paired “Lightsaber Escape,” Google raised the […]

01/19
TRENDS SOCIAL MEDIA ADVERTISING

Raising Awareness Through Social Media

Danny Griffis // Studio Designer

Recently, #BringBackMST3K raised $5,764,229 and surpassed The Veronica Mars Movie Project ($5,702,153) to become Kickstarter’s most funded film and video project. In doing this, Mystery Science Theater 3000, a cult television show from 1988 to 1999, was able to bring back a full season of the show to new and loyal fans. The team at […]

01/12
TRENDS TECHNOLOGY SOCIAL MEDIA ADVERTISING Productivity

Ad-Driven

David Lacy // Business Analyst

We’ve all been there. Browsing our favorite site on the Internet, when a seizure-inducing, flashing ad pops up on the screen. Most of us simply close the offending ad and continue on our way. Others will exit out of the page completely. And then there are those who are so irritated by the intrusion that […]

10/23
TRENDS MISCELLANEOUS ADVERTISING

eSports, a New Era in Advertising

Eric Anderson // Project Manager

  An Introduction to eSports eSports is just a bunch of nerdy kids who are playing simpleminded games in their parents’ basement, right? Not so much. So, what exactly is eSports? It’s essentially organized competition between teams or players who are playing against each other in a computer or video game. These games are typically […]

08/13
TRENDS DESIGN MISCELLANEOUS DEVELOPMENT WORK

3-D Print Prototyping

Brian Edgin // User Experience Architect

Whether it is for your brand, your clients or to earn new business, we are constantly looking for ways to step outside the box. Making two-dimensional prototypes has always been part of what a branding agency does. Now, with the advent of low-cost 3-D printing, we have the ability to build high-quality 3-D prototypes in-house. […]

06/15
TRENDS SOCIAL MEDIA DEVELOPMENT DESIGN

Meaningful Micro-interactions

Wanda Lipscomb // User Experience Architect

If you love a product – your phone, a new wearable, that great app – chances are, it’s because of the microinteractions designed into the product user experience. Every time you unlock your smartphone, pull down to refresh, glance at the typing indicator while chatting, swipe to delete an email or glance at your Apple […]

05/19
TRENDS STANDARDS WORK Productivity

Virtual Scrum Boards

Joe Wilson // Project Manager

Digital marketing often requires the undertaking of large, complex projects. Whether it is an enterprise-level website or a complicated native mobile application, the key to executing these projects is breaking them down into smaller, more manageable steps. As the saying goes, “Rome wasn’t built in a day.” Increasingly, agencies are turning to agile practices such […]

03/30
TRENDS STANDARDS DEVELOPMENT

The Death of Internet Explorer

Chris Kobler // Front-End Developer

There was a time when Internet Explorer was synonymous with the word “browser.” In the days before the mobile Internet, the resurgence in popularity of Apple computers and the introduction of WebKit-enabled browsers, there was only one browser that really mattered: Internet Explorer. In fact, in the fourth quarter of 2004, Internet Explorer had a […]

03/09
TRENDS SOCIAL MEDIA

Your Workouts Just Got Smarter

Shayna Fawcett // Fitness Fanatic 

Words to Live By In the words of Elle Woods from Legally Blonde, “Exercise gives you endorphins. Endorphins make you happy.” And it looks like there are A LOT of happy [and fit] people in 2015. The digital fitness craze is on, and has been for some time. The health and fitness community has seen […]

11/04
TRENDS ADVERTISING

More Than a Mommy Blog

Kari Berdelle // Project Manager

Blogging. What do you think of: Mommy bloggers? Cat pictures? People who rant? Duck-faced, 20-something “selfies”? Although these kinds of blogs and bloggers do exist, blogging as an industry is making a big splash in the world of marketing. Full disclosure: I love reading blogs. I have been following a handful of them for a […]

08/21
TRENDS

How Apple Passbook & Google Wallet Can Help

Stefanie Thompson // Project Manager

Extreme couponers, put the scissors down and the fanny packs away, this is a digital intervention. Say good-bye to the ubiquitous dashed lines, bulging pocketbooks and embarrassing purse prospecting for small snippets of savings gold. The mobile wallet is here to save the day, and the best part is it’s easy for brands and advertisers […]

06/19
TRENDS

Beacons: Part 2 – Application

Brian Edgin // User Experience Architect

In Part 1 of this post, we covered the technology behind and limitations of beacons. As discussed in Part 1, beacons have some limitations. One of the most important to understand is their lack of accuracy over distance. Because of this limitation, most implementations involve tagging each location of interest with its own beacon. If […]

06/12
TRENDS

Beacons: Part 1 – Technology

Brian Edgin // User Experience Architect

Just over a year ago, Apple introduced iOS7 and, for those who paid very close attention, iBeacons. It wasn’t mentioned at all in the keynote, but only appeared inconspicuously on a single slide shown that day. To be clear, “iBeacons” is Apple’s own name for the technology, and, as frequently happens, that name has popularly […]

05/20
TRENDS

Virtual Reality vs. Augmented Reality

Eric Anderson //  Project Manager

Technology is growing and improving at an exponential speed. Consumers are presented with so many different and new forms of technology. A couple of these items are virtual reality and augmented reality. Does the average consumer really know the difference between virtual and augmented reality, though? Virtual reality (VR) totally immerses the user in a […]

02/26
TRENDS

The Future Is Here: 3-D Printing Brand Experiences

Wanda Lipscomb // User Experience Architect

This past week, New York City staged a runway fashion show entirely of 3-D-printed high-fashion wearable technology. The incredible technology of 3-D printing is being used everywhere to create ready-to-wear fashion, useful household items, tools, toys and games. Medical professionals are using 3-D printing to create customized hearing aids and leg braces, as well as […]

02/19
TRENDS

TV Viewing How You Want It

Anthony Young // Studio Designer

For years, many customers have been “cutting the cord” with their cable providers, but one hurdle has been getting access to premium content they would like to watch. Shows such as AMC’s “The Walking Dead” and “Mad Men” on basic cable plans or HBO’s “Game of Thrones” and “True Blood” on cable premium packages are […]

02/07
TRENDS SOCIAL MEDIA

Facebook’s Paper: Your News Feed Beyond Your Friends

Tali Swann-Sternberg // User Experience Architect

This week Facebook released Paper, a stand-alone iPhone app that reimagines the mobile Facebook experience. At its core, Paper is your Facebook news feed, repackaged. This is not to undervalue the new package. With Apple alum Mike Matas leading its design, Paper offers a beautiful, minimalist interface that eschews chrome in favor of a gesture-focused […]

12/17
TRENDS

Real-World Analytics

Brian Edgin // User Experience Architect

Personalization, Visitor Tracking, Visitor Profile, Traffic Source, Visit Duration, Bounce Rate, Targeted Ad, Funnel Tracking, Impressions, Clickthrough, Conversion, A/B Test… If you were told that this article directly relates to the terms above, you would be forgiven for thinking it was about the Internet. It’s not. It’s about going to the mall, a restaurant or […]

12/13
TRENDS

Welcome to the Post-Mobile World

Joe Wilson & Anh Ta // Digital Project Manager & Digital Strategist

Information has undergone massive shifts with each sea change in technology. Humans started with the spoken word. Then the written word transformed our view of the world; information no longer had to be memorized. Next came printing, electronic media, digital media and mobile. And now we’re on the verge of something profoundly exciting – the […]