11/01
STANDARDS DESIGN ADVERTISING

An Interesting Way to Describe Color in an Accessible World

Gary Anderson // Production Manager

The Uber-competitor Lyft is more than just an alternative ride-share service. Turns out, it’s pretty conscientious as well. In working on the company’s branding, the design team at Lyft decided to do something radical. Rather than using traditional paradigms to describe color, they created their own, one that took accessibility issues into account at the […]

01/30
TRENDS TECHNOLOGY STANDARDS

Bluetooth 5 Is Finally Here

Joseph Perkins // Quality Control Analyst

First, we need some backstory on what Bluetooth is. In essence, Bluetooth is a form of wireless technology that allows devices to connect to each other. This form of wireless connection isn’t the same as the normal Wi-Fi that devices use to connect to the Internet. The wireless connection that Bluetooth uses is called a […]

11/28
STANDARDS DEVELOPMENT DESIGN WORK

Making Images Work for Banners

Bryan Vorel // Multimedia Programmer

When Flash was king, we were stuck with a lousy 40K file size limit for a standard ad unit. Now with the death of Flash and the rise of HTML5, we are given an opportunity to do slightly more creative things with banner ads. With the recent draft specifications released by the Interactive Advertising Bureau […]

11/01
MISCELLANEOUS STANDARDS Productivity

Two Traits That Keep Eyeballs on Your Message

Joel K. Thomas // Copy Editor

Brevity “You cannot bore people into buying your product.” Thus spake the eminent David Ogilvy during the era of print, radio, and three-network television – but it applies to the Internet too, and every other mode of human communication yet to come. “You cannot bore people into enduring your next sentence, paragraph, page, or link.” […]

10/18
DESIGN STANDARDS WORK

The Psychology of Web Design

Don Brown // Studio Designer

Or “How to Get in Their Heads” Whether I’m shopping for a new table tennis paddle or a new car, or maybe I’m just trying to learn something new, when I pull up a website, I want it to be a fun, meaningful experience. I want to feel good about my site choice, and I […]

09/12
STANDARDS DEVELOPMENT QUALITY CONTROL WORK Productivity

Being a Better Developer Is Not About the Framework

Chad Bull // Interactive Developer

Sometimes developers get stuck in a rut. And sometimes we are seen by those in the creative world as dream killers. There’s a way out of both problems: You have to stretch yourself and look for a solution. The rut comes with always doing the same thing the same way, and sometimes it comes from […]

09/06
STANDARDS ADVERTISING DEVELOPMENT DESIGN Productivity

Less Is More: Anticipatory Design to Simplify User Choice

Luke A. Lancaster // User Experience Architect

While on a call to the auto shop, the service representative asked me what time I’d like to schedule my appointment. She then replied with my name and my car information without my ever having given it to her. Magic? Clearly, she somehow cross-referenced my caller ID against her records, but she anticipated my needs […]

08/23
STANDARDS DESIGN

The Pixel Pusher’s Guide to Web Design

Kelly Yaw // Digital Studio Designer

As web designers, we have a lot of things to remember when starting a new project. Even though each one is unique, there are workflow and QC tasks that should be done every time, no matter what. From websites to apps to static ad units, follow these guidelines and you’ll be off to a great […]

08/09
STANDARDS QUALITY CONTROL

Automated Test Planning Models for Agile Development

Roddy McGinnis // Director of Quality Control

Automated testing is often touted by Agile experts as an essential component in the Agile development process. Including automated testing in your Agile projects seems like a no-brainer, but knowing how and when to use automation in any given project requires a lot of thought and planning, especially in the cost-conscious world of digital advertising […]

07/01
STANDARDS DEVELOPMENT WORK Productivity

Gathering and Organizing Content

Vanessa Correa // Multimedia Developer

As web designers and developers, we sometimes come across a common problem with our clients when we begin work on a new website for them: “The Content.” You might be wondering what I mean by “The Content.” This is the text, photos, videos and other possible social content that might be included if the client […]

04/11
DESIGN STANDARDS WORK

Addressing the Usability Issues of Flat Design

Brian Edgin // UX Architect

What we now refer to as flat design started in 2013 with the launch of iOS 7, the operating system for Apple iPhone and iPad. Prior to iOS 7, the user interface (UI) on Apple’s devices was heavily skeuomorphic, meaning that digital elements were designed to mimic their real-world counterparts. (The Notes app, for example, […]

02/25
STANDARDS MISCELLANEOUS ADVERTISING

Good Grammar Is Crucial to Creating a Good First Impression

Jim Schnetz // Digital Copy Editor

The importance of using good grammar was introduced to me at a very early age by my mother, an English teacher who would correct my mistakes in the notes I left her on the kitchen table. Creating a good first impression was a lesson I learned from my dad, who used to stress how critical […]

12/07
STANDARDS DEVELOPMENT WORK Productivity

It’s Time for Standardization

Jason Mallott // Front-End Developer

Lately, I’ve noticed a glaring need for standardization in the world of front-end development. With the changes in technology and the overwhelming number of frameworks and libraries out there, front-end development has become quite chaotic. Long gone are the days when we could grab a PSD, a simple IDE and a browser, and build cutting-edge […]

10/14
STANDARDS DEVELOPMENT DESIGN WORK

Making Difficult Animations Work for Banners

Bryan Vorel // Multimedia Programmer

When Flash was king, we were stuck with a lousy 40K file size limit for a standard ad unit. Now with the death of Flash and the rise of HTML5, we are given a slightly new opportunity to do more creative things with banner ads. With the recent draft specifications released from the Interactive Advertising […]

09/30
ADVERTISING STANDARDS Productivity Project Management

The Project Manager’s Toolbox

Katherine Broyles // Project Manager

What do you do? It’s a question with which we’re all too familiar. Unfortunately, after six years, I still haven’t found a concise way to describe my job title. Other agency disciplines can be consolidated into a single action verb: creatives create, strategists strategize, producers produce. Project managers manage projects? The ambiguity of our job […]

08/05
STANDARDS DEVELOPMENT DESIGN ADVERTISING

Operating Without a Standard

Chad Bull // Interactive Developer

We are at a tipping point in online advertising (OLA) after the recent announcement that Google Chrome will – by default – block Flash ads starting in September. This is the final nail in the coffin for Flash-based ads, and it elevates HTML5 as the option of choice for OLA animation. Flash is finished, HTML5 […]

07/30
STANDARDS MISCELLANEOUS

Comma Karma

Joe Jansen // Proofreader

“Hey, Uncle Pal Joey,” you say, “there are quite a few commas in this sentence, my verbose, well-meaning and, more often than not, jocular friend. What’s up with that?” Glad you asked. I was going to write a short sentence to start, but I found a few commas in the trash can and didn’t want […]

07/01
STANDARDS DEVELOPMENT DESIGN

A Guide to Webfonts and Typography

Susan Berry // Front-End Developer

We’ve come a long way with web typography since the dawn of the Web. As web typography improves, web designers want the same level of control that print designers have. Designers want more options than just Verdana, Helvetica and Georgia, and they want all the control Photoshop or Illustrator affords them. So how do designers […]

05/19
TRENDS STANDARDS WORK Productivity

Virtual Scrum Boards

Joe Wilson // Project Manager

Digital marketing often requires the undertaking of large, complex projects. Whether it is an enterprise-level website or a complicated native mobile application, the key to executing these projects is breaking them down into smaller, more manageable steps. As the saying goes, “Rome wasn’t built in a day.” Increasingly, agencies are turning to agile practices such […]

05/12
ADVERTISING STANDARDS WORK

Guarding the Brand – Even in the Office

Joe Jansen // Proofreader

In the advertising world, proofreaders can seem like an uptight bunch. Actually, most of us are human. One thing a good proofreader isn’t: an enabler. That’s why, for better or worse, you’re likely to get an (over)explanation for some corrections we make – usually for persistent errors. It’s to teach and to improve the work, […]

05/06
DEVELOPMENT STANDARDS Productivity

Development Communication

David Woods // Back-End Developer

For most developers, communication is not one of the first things that comes to mind when they self-assess their skill set. However, communication is a key quality in a good developer. To create an efficient workflow from idea inception to product launch, it is key for everyone to be in communication with one another. As […]

03/30
TRENDS STANDARDS DEVELOPMENT

The Death of Internet Explorer

Chris Kobler // Front-End Developer

There was a time when Internet Explorer was synonymous with the word “browser.” In the days before the mobile Internet, the resurgence in popularity of Apple computers and the introduction of WebKit-enabled browsers, there was only one browser that really mattered: Internet Explorer. In fact, in the fourth quarter of 2004, Internet Explorer had a […]

10/27
STANDARDS WORK

Click Here Labs Prompts Adobe to Modify Its Product

Gary Anderson // Digital Project Manager

Nearly two years ago, in an effort to help our clients move to HTML5 for online advertising, Click Here Labs began using the create.js export out of Adobe Flash as one of our solutions for producing standard ad units. This allowed us to maintain our streamlined workflow, keep consistent creative quality and deliver units that […]

09/25
STANDARDS DESIGN

Content vs. Design: The Chicken and the Egg

Wanda Lipscomb // User Experience Architect

Perhaps you’ve seen it before. You start a new digital project and the copy is not quite available, but you have to start somewhere. So you begin designing the new digital solution. You use placeholder greeked copy in the interim. A few weeks pass, and the approved copy arrives. Suddenly what you expected to be […]

07/01
STANDARDS WORK

Breaking Through the Static

Chad Bull //  Multimedia Developer

The online advertising (OLA) world has been trying to figure out its future for years. The industry has been slow to acknowledge and adapt to the mobile/PC landscape. Being stuck in the tried-and-true ways of the past has led to regression in the way we engage our OLA audience. The time is now to embrace […]

05/13
STANDARDS DESIGN

Good Performance Is Good Design

Susan Berry // Front-End Developer

It’s no secret that in recent years smartphone and tablet use has grown exponentially, and on many websites mobile is overtaking desktop traffic. The “mobile first” philosophy is finally becoming more commonplace as many websites embrace responsive design. Designers and user experience (UX) team members have become focused on rethinking the creative and user experience […]

01/30
STANDARDS

Accessibility 101

Natalie Wilson // Digital Project Manager

Accessibility sounds like a good idea, right? The Americans with Disabilities Act (ADA) is legit. Everyone agrees we should have ramps as an alternative to stairs. And who doesn’t love the extra-big bathroom stall? But let’s talk about accessibility online. Does that mean keyboards with braille? Well, no, that’s just silly. Web accessibility is defined […]