05/01
SOCIAL MEDIA MISCELLANEOUS TRENDS Productivity

A Hyper-Local Approach to Social Media

Gary Anderson // Production Director

Social Media? Really? I remember – precisely – my reaction when I saw the email. “Honey…what the heck is this invite you just sent me?” As I peered at my iPhone, trying to comprehend what my wife had just signed me up for, all I could think was, “Great. Another account to have to manage. […]

04/19
TECHNOLOGY Productivity

Digital Spring Cleaning

Brenda Talavera // Digital Project Manager

Spring…ahhh, that time of year when the birds are singing, the trees are blooming, and we feel the need to start cleaning up our accumulated clutter. It’s a time when we finally look around and decide what needs to be tossed and what we can’t live without. Just like our physical worlds, our digital worlds […]

03/16
DEVELOPMENT TECHNOLOGY Productivity

Debugging Vagrant Hosted PHP through Sublime

Seth McLean // Back-End Developer

It’s no secret – I’m a fan of Sublime Text. It’s my tool of choice for development. It’s lightweight, fast, good at managing projects, and has a host of utilities that make coding and general text manipulation a breeze. Its user interface is clean and uncluttered. Of course, primarily being a text editor, it’s a […]

11/07
TECHNOLOGY MISCELLANEOUS DEVELOPMENT Productivity

E-Health: Tracking Your Health With Technology

Meredith Ford // Digital Studio Designer

Do you strive to become the healthiest version of yourself? With everything around us becoming “smarter,” you have more and more chances to track your health on the most minute level. When the e-fitness revolution started, you had to log everything yourself. With new innovations in technology, it has become even easier to track your […]

11/01
MISCELLANEOUS STANDARDS Productivity

Two Traits That Keep Eyeballs on Your Message

Joel K. Thomas // Copy Editor

Brevity “You cannot bore people into buying your product.” Thus spake the eminent David Ogilvy during the era of print, radio, and three-network television – but it applies to the Internet too, and every other mode of human communication yet to come. “You cannot bore people into enduring your next sentence, paragraph, page, or link.” […]

10/11
VIDEO WORK Productivity

Let’s Fix It Before Post

Erin Cole // Motion Graphics

Preproduction for Motion Graphics IS Planning Ahead Ever heard the phrase “We’ll fix it in post”? It sounds like an innocuous phrase, said by plenty of carefree and optimistic people in many different production processes. However, it is also one of the most damaging to the cost and time for your project. When you procrastinate […]

09/12
STANDARDS DEVELOPMENT QUALITY CONTROL WORK Productivity

Being a Better Developer Is Not About the Framework

Chad Bull // Interactive Developer

Sometimes developers get stuck in a rut. And sometimes we are seen by those in the creative world as dream killers. There’s a way out of both problems: You have to stretch yourself and look for a solution. The rut comes with always doing the same thing the same way, and sometimes it comes from […]

09/06
STANDARDS ADVERTISING DEVELOPMENT DESIGN Productivity

Less Is More: Anticipatory Design to Simplify User Choice

Luke A. Lancaster // User Experience Architect

While on a call to the auto shop, the service representative asked me what time I’d like to schedule my appointment. She then replied with my name and my car information without my ever having given it to her. Magic? Clearly, she somehow cross-referenced my caller ID against her records, but she anticipated my needs […]

07/27
TECHNOLOGY Productivity

My Travel Tool Kit

Kelly O’Neill // Project Manager

If all goes according to plan, I’ll be on a Greek island when this article is published. Yay, me! And as carefree and breezy as that sounds, I don’t travel anymore without the help of some very essential travel tools. I got the travel bug early in life. And while I don’t travel as much […]

07/20
WORK Productivity

Exercises to Keep Your Brain Mentally Fit

Kerry Faulkner // Graphic Specialist

Remember the days when you needed to get directions from a friend to a place you’d never been or when you actually had to use a map to find your way? I usually memorized the directions given me and never really had a problem finding where I was going. My reality now is that I […]

07/01
STANDARDS DEVELOPMENT WORK Productivity

Gathering and Organizing Content

Vanessa Correa // Multimedia Developer

As web designers and developers, we sometimes come across a common problem with our clients when we begin work on a new website for them: “The Content.” You might be wondering what I mean by “The Content.” This is the text, photos, videos and other possible social content that might be included if the client […]

06/13
WORK Productivity

14 Simple Ways to Destress at Work

Terri Wells // Studio Designer

We all feel stress at work from time to time. With that in mind, there are some simple techniques to undo its effects. The following tips will help you feel calm in no time at all. Take a Tea Break Try some chamomile tea, known for its calming properties. Or sip an aromatic cup of […]

06/07
DEVELOPMENT WORK Productivity

Web Development Is a Social Enterprise

James Pierce // Back-End Developer

Contrary to popular depiction, professional software development is an inherently social enterprise. The astute developer quickly recognizes that writing code that works is only the beginning of the job, and that to really get cooking, their code needs to communicate effectively with the rest of the team. If I am sick in bed or on […]

05/03
MISCELLANEOUS SOCIAL MEDIA Productivity

The Call for Captions

Krissy Lam // Project Manager

My mom has always wanted to learn to play the violin. Coming from a family of music lovers, she had played the trumpet and piano growing up, but had no prior experience with a stringed instrument. After a bit of research, she found a violin with good reviews online and placed the order. She thought […]

02/18
TRENDS TECHNOLOGY SOCIAL MEDIA Productivity

Texting Your Customers Can Send the Wrong Signal

Ryan Bates // Studio Designer

According to a study by the Pew Research Center’s Internet and American Life Project, 73% of U.S. adults text and 83% of U.S. adults are mobile phone owners. So it’s understandable that in this day and age, a large segment of that population prefers to be reached by text message rather than a phone call. […]

01/12
TRENDS TECHNOLOGY SOCIAL MEDIA ADVERTISING Productivity

Ad-Driven

David Lacy // Business Analyst

We’ve all been there. Browsing our favorite site on the Internet, when a seizure-inducing, flashing ad pops up on the screen. Most of us simply close the offending ad and continue on our way. Others will exit out of the page completely. And then there are those who are so irritated by the intrusion that […]

01/04
DEVELOPMENT WORK Productivity

To CMS or Not to CMS. That Is the Question.

David Woods //  Development Technical Lead

No one enjoys driving on roads under construction. Building a brand-new highway with four exits and no traffic is a lot easier than adding three exits to an existing – already crowded – one-exit highway. In this analogy, cars are your site’s features and the highway is your content management system (CMS). When under construction, […]

12/07
STANDARDS DEVELOPMENT WORK Productivity

It’s Time for Standardization

Jason Mallott // Front-End Developer

Lately, I’ve noticed a glaring need for standardization in the world of front-end development. With the changes in technology and the overwhelming number of frameworks and libraries out there, front-end development has become quite chaotic. Long gone are the days when we could grab a PSD, a simple IDE and a browser, and build cutting-edge […]

11/17
DEVELOPMENT WORK Productivity

Making Git Workflows Work

Seth McLean // Back-End Developer

I remember the first time I encountered Git version control. I’d like to think I started the same way as many – you hear about this great tool and how important it is, so you get curious and meander over to GitHub. You follow a few steps, start playing with your first repository, and then […]

09/30
ADVERTISING STANDARDS Productivity Project Management

The Project Manager’s Toolbox

Katherine Broyles // Project Manager

What do you do? It’s a question with which we’re all too familiar. Unfortunately, after six years, I still haven’t found a concise way to describe my job title. Other agency disciplines can be consolidated into a single action verb: creatives create, strategists strategize, producers produce. Project managers manage projects? The ambiguity of our job […]

08/17
DESIGN DEVELOPMENT WORK Productivity

Once Upon a Time…

Landon Montgomery // Digital Production 

When I was seven years old, I wrote a single-page story boldly predicting that I would play professional soccer in Alaska when I grew up. That, or I’d become a writer. Failing either of these (apparently, I was a rather paranoid wee lad), I’d just make video games for a living. What a thing to […]

06/08
ADVERTISING Productivity

Mountain Biking and the Art of Project Management

Joe Wilson // Project Manager

Several years ago, I rather naively took up the sport of mountain biking. I’ve always had a casual interest in cycling and would often ride my bike on the many roads and paved trails around my house. It was fun and a good way to get a little exercise. So when my brother asked me […]

05/19
TRENDS STANDARDS WORK Productivity

Virtual Scrum Boards

Joe Wilson // Project Manager

Digital marketing often requires the undertaking of large, complex projects. Whether it is an enterprise-level website or a complicated native mobile application, the key to executing these projects is breaking them down into smaller, more manageable steps. As the saying goes, “Rome wasn’t built in a day.” Increasingly, agencies are turning to agile practices such […]

05/06
DEVELOPMENT STANDARDS Productivity

Development Communication

David Woods // Back-End Developer

For most developers, communication is not one of the first things that comes to mind when they self-assess their skill set. However, communication is a key quality in a good developer. To create an efficient workflow from idea inception to product launch, it is key for everyone to be in communication with one another. As […]

04/27
ADVERTISING WORK Productivity

Survival Skills in the Office

Alex Sanchez // Business Analyst

There are few things that are more desperate and frightening than being lost in the wilderness with few supplies and no way of knowing how long you’ll be lost. This is when you have to rely on survival skills to weather the situation until you can be found. Survival is when you find yourself in […]

03/23
DESIGN Productivity

Rebooting Our Brain

Nancy Hogan // Studio Manager/Designer

For those of you who know me, you know that I’m a high-energy, doesn’t-know-how-to-relax person who could use a vacation – even when I’m on vacation! I don’t know how to turn off my brain. My acupuncturist calls it “Monkey Brain.” You know what I’m talking about…waking up at 2:00 a.m., looking at the clock […]

08/14
Productivity

Be a Purple Squirrel

Kelly O’Neill // Project Manager

Have you ever thought about being a purple squirrel? Whether because of your calculated genius, or sheer luck, you may already be a “purple squirrel” and not even know it. You’re just doing the best you can with your talents, and BAM! – it happens. In the recruiting world, the “purple squirrel” is a metaphor […]

07/24
Productivity

Collaborative Productivity Tools

Alex Sanchez //  Business Analyst

Traditionally, when colleagues needed to collaborate, there was the headache of scheduling a meeting that worked for all the necessary stakeholders, putting together a streamlined agenda and planning an efficient work session. If the meeting went off track, then you would have to repeat the process until you addressed all the issues. Each time the […]