11/15
MISCELLANEOUS DESIGN ADVERTISING WORK

Campus Life in a Corporate World

Kelly Yaw // Digital Studio Designer

I recently had the opportunity to travel and do some work for a new client at the agency, Abercrombie & Fitch. Since I’d never traveled for work before, I thought it might be fun and I jumped at the chance. After being asked to go, things moved pretty fast. I would be leaving the following […]

10/17
TECHNOLOGY MISCELLANEOUS

Ancient Technology

Cooper Crowell // Business Analyst

New Old Stuff Most of us use digital technology every day and don’t know the history of it. Tech history isn’t exactly riveting, so I understand that. There are no great naval battles for the development of the microprocessor, and nobody deposed an emperor to bring us OLED technology. But it isn’t all boring. Or […]

08/14
MISCELLANEOUS WORK

Challenging the Comfortable

David Woods // Back-End Developer/Tech Lead

It’s easy at larger companies to get comfortable only interacting with the teams/people who are necessary for you to complete your daily tasks. However, this can often cause artificial walls to develop between teams and even groups inside of teams. Recently, I’ve tried to do something about this. While it’s not a breakthrough idea or […]

05/01
SOCIAL MEDIA MISCELLANEOUS TRENDS Productivity

A Hyper-Local Approach to Social Media

Gary Anderson // Production Director

Social Media? Really? I remember – precisely – my reaction when I saw the email. “Honey…what the heck is this invite you just sent me?” As I peered at my iPhone, trying to comprehend what my wife had just signed me up for, all I could think was, “Great. Another account to have to manage. […]

04/05
TRENDS VIDEO SOCIAL MEDIA MISCELLANEOUS DESIGN ADVERTISING

Making Animated Characters for a Brand

James Duerr // Motion Guy

Animation is a fantastic way to present a brand. It gives total creative control over a subject, making it easier and quicker to convey the brand’s values and goals through interesting visuals and characters. So why, then, do people create such insipid characters for animations? It seems so simple: just create a “cool,” likable character […]

12/16
MISCELLANEOUS

Highlights From My 20th Anniversary Trip

Nancy Hogan // Studio Services Director

Among the many excellent benefits for agency employees is a company-paid “dream trip” after 20 years on the job. Studio Services Director Nancy Hogan recounts her recent “Big 20” voyage below. Jim and I began the trip with four days in Manhattan. Coping with a badly misrepresented Airbnb rental dampened the city experience, but only temporarily. […]

12/05
MISCELLANEOUS WORK

Requirements Architecture as Film Production

Shawn Ewert // Digital Requirements Architect

I’ve always been the guy who knew how to get the right answers from people, even when everyone couldn’t really agree on the questions. Using that, I found a way to parlay my attention to the most granular detail into a career, and began my life as a Requirements Architect. My brain constantly picks things […]

11/21
TRENDS TECHNOLOGY MISCELLANEOUS

Qualia and Strong AI

James Michals // Multimedia Developer

Consciousness. What is it? Does it require a body to exist, a metabolism, neurons, and synapses? Truly, consciousness is the only thing we can be sure of. Everything else is an inference. We are talking about the inner experience; is the red I see the red you see? The process of going from brain to […]

11/14
TRENDS MISCELLANEOUS

Do You Still Read Blogs?

Eric Anderson // Digital Project Manager

You probably don’t read blogs. Don’t worry…I have a TL;DR at the bottom of this, so you don’t have to read the whole thing…High five! I actually used to be an avid reader of the most popular technology, gadget, sports, and video game blogs. Nowadays, I find myself scanning blog posts for the information I […]

11/07
TECHNOLOGY MISCELLANEOUS DEVELOPMENT Productivity

E-Health: Tracking Your Health With Technology

Meredith Ford // Digital Studio Designer

Do you strive to become the healthiest version of yourself? With everything around us becoming “smarter,” you have more and more chances to track your health on the most minute level. When the e-fitness revolution started, you had to log everything yourself. With new innovations in technology, it has become even easier to track your […]

11/01
MISCELLANEOUS STANDARDS Productivity

Two Traits That Keep Eyeballs on Your Message

Joel K. Thomas // Copy Editor

Brevity “You cannot bore people into buying your product.” Thus spake the eminent David Ogilvy during the era of print, radio, and three-network television – but it applies to the Internet too, and every other mode of human communication yet to come. “You cannot bore people into enduring your next sentence, paragraph, page, or link.” […]

05/18
TRENDS MISCELLANEOUS

Treehouse Meets Digital Tools

Betsy Perkins // Studio Designer

When I was a kid, I wanted to live in a tree. To be exact, I wanted to live in the Swiss Family Robinson tree. Since moving to Texas, my home has been a small two-story house sitting on a large lot full of trees. All the main living areas are on the second story, […]

05/03
MISCELLANEOUS SOCIAL MEDIA Productivity

The Call for Captions

Krissy Lam // Project Manager

My mom has always wanted to learn to play the violin. Coming from a family of music lovers, she had played the trumpet and piano growing up, but had no prior experience with a stringed instrument. After a bit of research, she found a violin with good reviews online and placed the order. She thought […]

04/20
TRENDS MISCELLANEOUS

Back in the Saddle Again

Amy Butscher // Presentation Designer

Now that I am single again, I wondered how the digital world would impact my life. Dating sites, of course. Here are the top five dating sites according to Consumer-Rankings.com. Zoosk.com Recommended Age: 18-50+ Rating: 9.8/10 People often ask which dating site is right for them, because most dating sites offer a one-size-fits-all, quiz-based experience. […]

02/25
STANDARDS MISCELLANEOUS ADVERTISING

Good Grammar Is Crucial to Creating a Good First Impression

Jim Schnetz // Digital Copy Editor

The importance of using good grammar was introduced to me at a very early age by my mother, an English teacher who would correct my mistakes in the notes I left her on the kitchen table. Creating a good first impression was a lesson I learned from my dad, who used to stress how critical […]

12/01
TECHNOLOGY MISCELLANEOUS ADVERTISING WORK

All Access(ibility) Pass

Shawn Ewert // Business Analyst

If you are reading this article right now, chances are somewhere in the neighborhood of 6 to 1 that you are reading it without the use of any kind of assistive technologies. That’s great, but what about the other 15% of Internet users? How does their Internet experience differ, and why should brands be concerned […]

10/23
TRENDS MISCELLANEOUS ADVERTISING

eSports, a New Era in Advertising

Eric Anderson // Project Manager

  An Introduction to eSports eSports is just a bunch of nerdy kids who are playing simpleminded games in their parents’ basement, right? Not so much. So, what exactly is eSports? It’s essentially organized competition between teams or players who are playing against each other in a computer or video game. These games are typically […]

08/13
TRENDS DESIGN MISCELLANEOUS DEVELOPMENT WORK

3-D Print Prototyping

Brian Edgin // User Experience Architect

Whether it is for your brand, your clients or to earn new business, we are constantly looking for ways to step outside the box. Making two-dimensional prototypes has always been part of what a branding agency does. Now, with the advent of low-cost 3-D printing, we have the ability to build high-quality 3-D prototypes in-house. […]

07/30
STANDARDS MISCELLANEOUS

Comma Karma

Joe Jansen // Proofreader

“Hey, Uncle Pal Joey,” you say, “there are quite a few commas in this sentence, my verbose, well-meaning and, more often than not, jocular friend. What’s up with that?” Glad you asked. I was going to write a short sentence to start, but I found a few commas in the trash can and didn’t want […]