11/01
STANDARDS DESIGN ADVERTISING

An Interesting Way to Describe Color in an Accessible World

Gary Anderson // Production Manager

The Uber-competitor Lyft is more than just an alternative ride-share service. Turns out, it’s pretty conscientious as well. In working on the company’s branding, the design team at Lyft decided to do something radical. Rather than using traditional paradigms to describe color, they created their own, one that took accessibility issues into account at the […]

11/15
MISCELLANEOUS DESIGN ADVERTISING WORK

Campus Life in a Corporate World

Kelly Yaw // Digital Studio Designer

I recently had the opportunity to travel and do some work for a new client at the agency, Abercrombie & Fitch. Since I’d never traveled for work before, I thought it might be fun and I jumped at the chance. After being asked to go, things moved pretty fast. I would be leaving the following […]

04/05
TRENDS VIDEO SOCIAL MEDIA MISCELLANEOUS DESIGN ADVERTISING

Making Animated Characters for a Brand

James Duerr // Motion Guy

Animation is a fantastic way to present a brand. It gives total creative control over a subject, making it easier and quicker to convey the brand’s values and goals through interesting visuals and characters. So why, then, do people create such insipid characters for animations? It seems so simple: just create a “cool,” likable character […]

02/16
ADVERTISING

Brand Timeline

Jason Jeong // Front-End Team Lead

Have you ever thought about how many brands you use in a typical day? How about how many times a day you use a particular brand? I got curious and decided to create this timeline. It’s very interesting to see the number of different brands you use in any given day, how often you use […]

12/19
ADVERTISING

The Allure of Expertise

Barbara Smith // Copy Editor

One Advertising Problem How to grab consumers’ attention. One Solution Use the allure of expertise. What do I mean by the “allure of expertise”? Well, I recently watched something on TV, not because it was something I cared about, but because I was drawn in by the expertise of the performance. I won’t say what […]

10/25
TRENDS TECHNOLOGY DEVELOPMENT ADVERTISING

In the Dash of an Eye

Shayna Fung // Digital Project Manager

The concept behind the Amazon Dash Button is to help people get one step closer to living in a world where everything is connected and where users’ needs and wants can be met without the use of a computer. The Amazon Dash Button allows shoppers to order their favorite products from Amazon. That is, if […]

09/26
ADVERTISING DESIGN WORK

Form. Function. Feelings.

Nancy Hogan // Director of Studio Services

My 28-minute DART rail commute to and from work provides me with a great opportunity to chill out and listen to podcasts. One of my favorites is the “TED Radio Hour.” If the teaser snippets sound intriguing, the full TED talk is usually worth the time. This past May 20, a story called “The Power […]

09/06
STANDARDS ADVERTISING DEVELOPMENT DESIGN Productivity

Less Is More: Anticipatory Design to Simplify User Choice

Luke A. Lancaster // User Experience Architect

While on a call to the auto shop, the service representative asked me what time I’d like to schedule my appointment. She then replied with my name and my car information without my ever having given it to her. Magic? Clearly, she somehow cross-referenced my caller ID against her records, but she anticipated my needs […]

04/25
TRENDS TECHNOLOGY ADVERTISING

Digital Marketing and E-Commerce

Drake Williams // Motion Graphics

Even though digital marketing and e-commerce are on the rise, some businesses are still finding it difficult to convert website visits into actual sales. There are several things a brand can do to help this, but understanding mobile commerce and how it works is one large step toward perfecting your brand’s mobile marketplace. Here are […]

03/08
DEVELOPMENT DESIGN ADVERTISING WORK

Form vs. Function? How About Form AND Function…

Gary Anderson // Production Manager

I had an interesting conversation with a former co-worker last year. A front-end developer. Nice kid. Matt posited that his work as a developer should be considered “art.” He didn’t particularly like being labeled an “engineer.” His argument was that he was as passionate about writing code as any painter is about a canvas, as […]

02/25
STANDARDS MISCELLANEOUS ADVERTISING

Good Grammar Is Crucial to Creating a Good First Impression

Jim Schnetz // Digital Copy Editor

The importance of using good grammar was introduced to me at a very early age by my mother, an English teacher who would correct my mistakes in the notes I left her on the kitchen table. Creating a good first impression was a lesson I learned from my dad, who used to stress how critical […]

01/26
VIDEO TRENDS TECHNOLOGY DEVELOPMENT ADVERTISING

The Force Is Strong With This One

Alan Morkovsky // Project Manager

In mid-November 2015, Google let its geek flag fly as it asked users to “Awaken the Force Within” with their Google Star Wars Experience tool. With the tool, users can transform familiar Google apps with a fresh coat of Imperial or Rebel paint. Along with the “Jakku Spy” Google Cardboard App and in-browser phone-paired “Lightsaber Escape,” Google raised the […]

01/19
TRENDS SOCIAL MEDIA ADVERTISING

Raising Awareness Through Social Media

Danny Griffis // Studio Designer

Recently, #BringBackMST3K raised $5,764,229 and surpassed The Veronica Mars Movie Project ($5,702,153) to become Kickstarter’s most funded film and video project. In doing this, Mystery Science Theater 3000, a cult television show from 1988 to 1999, was able to bring back a full season of the show to new and loyal fans. The team at […]

01/12
TRENDS TECHNOLOGY SOCIAL MEDIA ADVERTISING Productivity

Ad-Driven

David Lacy // Business Analyst

We’ve all been there. Browsing our favorite site on the Internet, when a seizure-inducing, flashing ad pops up on the screen. Most of us simply close the offending ad and continue on our way. Others will exit out of the page completely. And then there are those who are so irritated by the intrusion that […]

12/01
TECHNOLOGY MISCELLANEOUS ADVERTISING WORK

All Access(ibility) Pass

Shawn Ewert // Business Analyst

If you are reading this article right now, chances are somewhere in the neighborhood of 6 to 1 that you are reading it without the use of any kind of assistive technologies. That’s great, but what about the other 15% of Internet users? How does their Internet experience differ, and why should brands be concerned […]

10/23
TRENDS MISCELLANEOUS ADVERTISING

eSports, a New Era in Advertising

Eric Anderson // Project Manager

  An Introduction to eSports eSports is just a bunch of nerdy kids who are playing simpleminded games in their parents’ basement, right? Not so much. So, what exactly is eSports? It’s essentially organized competition between teams or players who are playing against each other in a computer or video game. These games are typically […]

09/30
ADVERTISING STANDARDS Productivity Project Management

The Project Manager’s Toolbox

Katherine Broyles // Project Manager

What do you do? It’s a question with which we’re all too familiar. Unfortunately, after six years, I still haven’t found a concise way to describe my job title. Other agency disciplines can be consolidated into a single action verb: creatives create, strategists strategize, producers produce. Project managers manage projects? The ambiguity of our job […]

08/05
STANDARDS DEVELOPMENT DESIGN ADVERTISING

Operating Without a Standard

Chad Bull // Interactive Developer

We are at a tipping point in online advertising (OLA) after the recent announcement that Google Chrome will – by default – block Flash ads starting in September. This is the final nail in the coffin for Flash-based ads, and it elevates HTML5 as the option of choice for OLA animation. Flash is finished, HTML5 […]

06/08
ADVERTISING Productivity

Mountain Biking and the Art of Project Management

Joe Wilson // Project Manager

Several years ago, I rather naively took up the sport of mountain biking. I’ve always had a casual interest in cycling and would often ride my bike on the many roads and paved trails around my house. It was fun and a good way to get a little exercise. So when my brother asked me […]

05/12
ADVERTISING STANDARDS WORK

Guarding the Brand – Even in the Office

Joe Jansen // Proofreader

In the advertising world, proofreaders can seem like an uptight bunch. Actually, most of us are human. One thing a good proofreader isn’t: an enabler. That’s why, for better or worse, you’re likely to get an (over)explanation for some corrections we make – usually for persistent errors. It’s to teach and to improve the work, […]

04/27
ADVERTISING WORK Productivity

Survival Skills in the Office

Alex Sanchez // Business Analyst

There are few things that are more desperate and frightening than being lost in the wilderness with few supplies and no way of knowing how long you’ll be lost. This is when you have to rely on survival skills to weather the situation until you can be found. Survival is when you find yourself in […]

04/07
ADVERTISING DEVELOPMENT WORK

Yeah, But What Do You Do?

Shawn Ewert // Business Analyst

It’s invariably the question I get asked every time I tell someone what I do for a living. When I tell people that I am a Business Analyst, in some form or another they always ask the follow-up “What does that mean?” Depending on the person to whom I am talking and the amount of […]

11/04
TRENDS ADVERTISING

More Than a Mommy Blog

Kari Berdelle // Project Manager

Blogging. What do you think of: Mommy bloggers? Cat pictures? People who rant? Duck-faced, 20-something “selfies”? Although these kinds of blogs and bloggers do exist, blogging as an industry is making a big splash in the world of marketing. Full disclosure: I love reading blogs. I have been following a handful of them for a […]