Describing Color in an Accessible World

The Uber-competitor Lyft is more than just an alternative ride-share service. Turns out, it’s pretty conscientious as well. In working on the company’s branding, the design team at Lyft decided to do something radical. Rather than using traditional paradigms to describe color, they created their own, one that took accessibility issues into account at the outset.

The result is a color “language” that solves a ton of problems across the digital landscape.