Click Here Labs 2021 Reel Descriptive Transcript
As upbeat music plays, teal and black angled bars slide into the frame from the right with the words “Click Here Labs,” then slide out to the left as a similar black bar slides in with the words “We Love Making,” followed by a fourth word that changes in rapid succession: AI, OLA, Apps, Email, Websites, AR/VR/360, Things. This disappears.
A laptop computer, with its screen rising into an upright position, and a laid-flat smartphone slide in and stop. Zooming into the laptop screen shows a page on the Scottish Rite for Children’s website with rotating images of three children: one holding a ball and glove, another playing soccer, another dancing ballet.
The frame changes to focus on the smartphone, now upright, with an app opened: The 7UP Digital Bartender. A hand to the left of the phone scrolls down the screen, clicking to open a margarita recipe. There, the hand scrolls the screen to establish the glass size and ingredient levels to make a drink. A glass with three ice cubes and a salted rim appears. From the right, a hand comes in to pour liquids from three different bottles to make the drink.
A gallery of images from the Dr Pepper website flies in to cover the screen, which then scrolls up to a headline, The Official Drink of Fans, before scrolling back down and sliding off the screen at the upper-left corner.
The Mott’s website is now revealed, featuring hand-drawn characters carrying real images of fruits and vegetables: a pixie with an apple, a cowgirl with a carrot, an astronaut with a mushroom, a superhero with a purple onion, a wizard with broccoli, and a mechanical crane with a yellow bell pepper.
The frame changes to a page on the Mott’s site about food texture, with a plate of celery and a hand-drawn wizard performing “magic” on a single stalk on the left side, and a smiling cartoon child with braids on the right.
The frame changes again, this Mott’s page being about food appearance, with the left side showing a hand-drawn bearded man wearing suspenders and carrying a plate of cheese, tomatoes, avocado slices, and edamame. On the right is a smiling cartoon child with oversized glasses.
A third Mott’s page swaps in, this one about food flavor, with a hand-drawn pixie adding to a plate of strawberries on the left and a cartoon of a smiling redhaired girl on the right.
Title appears: AI/ML Image Recognition. Text at the top of the next page reads: Users teach a machine how to recognize “craveability” by rating a series of images as either “craveable” or “not craveable.” Four Dr Pepper images are shown for the survey – a vintage bottle, three cans toasting, an ice-filled tub of cans, and a can and American flag. A cursor clicks beneath each image to rate “craveability.” Cursor clicks “Next Page.” An animated can rotates with this text below: Thanks for participating!
Text: Top-performing images. Five Dr Pepper images with captions appear left to right: an ice cream float and bottle poolside with the words Glass bottle/Treat; a can in ice with the words With ice/Condensation; an icy beverage-filled glass with french fries with the words In a glass/Salty fried food; four cans and a pizza with the word Pizza; and an ice-filled tub of cans with the words Quantity of product.
An image is dragged and dropped over an “Upload” button, revealing a pie chart graph with statistical data about that image.
A bottle of Snapple Sweet Straight Up Tea appears on a blue background that includes twirling white cubes set in diagonal rows. The frame changes to a bottle of Snapple Unsweetened Straight Up Tea with a green background featuring a diagonal row of leaves, some of which flutter briefly.
An animated blue car (license plate “I Heart 23”), with two regular Dr Pepper bottles as passengers and a sunset behind them, bounces on the road while driving toward us. This morphs into an orange car with two Diet Dr Pepper bottles riding along the same road.
A cartoon man talks on his cellphone to a Schwab advisor about his stock. Q: Is this stock oversold? The advisor, raising a coffee cup, responds through his headset. A: Using a technical indicator like RSI…it appears that it is. A yellow translucent frame appears next; a man in glasses is shown in the background. Headline: Schwab Live Conversations.
An animated dollar escapes from a line of bills inching across the screen, slipping through a crack in a window seal and flying away. A caulking gun appears from the right to completely seal the window.
Budded flowers rise and bloom from the bottom of a gray screen. The center flower’s bud opens to reveal a red key. A red banner proclaims: Drink in the Savings. Text under that says: Financial Wellness Tips From KeyBank.
Two cellphones back-to-back rotate into the picture and stop. The front phone’s screen scrolls and swipes to showcase the TRG app’s features. The phones rotate again so the second one faces us. A Salvation Army bell is on the screen, and the phone shakes back and forth like a bell would. Both phones then rotate out of frame.
A webpage with a large blue image of someone reading. Underneath, small colored rectangles with questions about the Bible are stacked in rows of three. A cursor clicks a box to open a page that features an answer to the question. This happens two more times.
The Choctaw Casinos & Resorts homepage moves in from the right. It has gradient turquoise- and pink-colored text at the top that says: Winning Is Never Far Away. The page scrolls downward, with picture galleries of concerts, promotions, and other events swiping side to side as we go.
A cellphone’s red screen with “Glimpse” in white, the app’s homepage. The text to the left of the screen reads:
- The agency’s proprietary mobile ethnography tool
- Lives where consumers live – on their smartphones
- Allows us to more organically study consumer behavior
- Aligns with consumer smartphone behavior to dig deeper into their mindset and need state
The screen image changes three times, in conjunction with the words Push, Track Progress, and Upload Tasks.
Headline: Dr Pepper Tuition AI. A small frame appears at the left of a screen with quickly rotating images of contestants with text underneath that reads “700+ video submissions.” A gray line extends from that frame to the right, connecting to a blue text message image that reads “Speech-to-Text API.” The line again extends to the right, connecting to a spinning white gear labeled “spaCy python” and text underneath that reads “Data Analysis and Modeling.”
The line extends right again to a new page entitled Most Commonly Used Words, where six green boxes display text commonly used in Approved Submissions. These boxes read: (i) hope, medicine, opportunity; (ii) community, change, impact; (iii) education, family, society; (iv) school, medical, volunteer; (v) work, learn, provide; (vi) love, inspire, generation. Underneath that appear six red boxes displaying text commonly used in Rejected Submissions. These boxes read: (i) world, change, travel; (ii) life, impact, difference; (iii) dream, passion, reality; (iv) goal, people, achieve; (v) scholarship, focus, receive; (vi) school, job, financial.
A new page arrives with various images of the contest finalists and winners in different poses, and then page scrolls down to reveal more contestant images.
The Home Depot logo. Now a page with a burnt orange background. The page rolls forward to show a line drawing of a two-story house. We zoom through the open front door and into the living room. Text marks spots where people spend time doing routine things, including Watch TV, Check baseball scores online, Browse Facebook, and Read the newspaper.
A new page with a black background. A 3D see-through animated arm composed of orange geometric shapes extends left to right, with the hand open. A 3D animated blue globe with orbiting white dashes rotates above the hand. Title at top right: Solution Engineering.
The page wipes to reveal more orange geometric shapes forming a landscape. We zoom toward a compound of buildings on a hill and straight through a radar on the property.
Over a black background, undulating orange tentacles trail a blue dotted line, titled Insight, while three white numbers within them change perpetually at high speed. Title at top right: Data Processing & Automation.
Ad agency RBMM’s website showing their work. A red page with a dot-matrix stylized cow body promotes Texas Live! A page split down the middle in brown and gray displays a white Crow Museum of Asian Art envelope, with white cards fanned out beneath it. A black page with white text reads: A logo is not a brand. A pink page with white text reads: A brand is a promise. A new page, scrolling down, shows: the words Sushi Nomi and small porcelain bowls and chopsticks; the words Amon Carter Museum of American Art and colorfully decorated spiral notebooks; the words G6 Environmental and a large copper-and-brown mosaic numeral 6 hanging on a wall, with smaller green numbers and two pictures to the right of it.
Text on NatureSweet webpage: Doing what’s right. In the background, a field worker’s hand holds a small tomato. The page scrolls, with a small tomato-bodied bee buzzing around assorted NatureSweet products. A new page features a female employee in a NatureSweet cap.
Swipe to a computer screen. A gallery of images pops from it, highlighting client campaigns like Choctaw Casinos & Resorts, MetroPCS, 7UP, Schwab, KeyBank, and Snapple.
The teal and black angled bars from the beginning reappear: Click Here Labs.