Category: SOCIAL MEDIA

How Instagram Can Foster Communities of Creativity

November 10, 2017 | 0 Comments


Author: Collin Smith, Digital Project Manager There’s no doubt that social media has changed the way we live today. Social media platforms are used in a variety of ways, from making and sustaining new relationships, to building business models that rely on social platforms, to learning and perfecting new skills. Instagram, in particular, has played […]
Continue Reading
The Trends Justify the Means

September 11, 2017 | 0 Comments


Author: Jayr Sotelo, Motion Graphics Director In this day and age of smartphones, scrolling, and “stories,” not just brands but normal people are in need of generating and consuming “content.” As a brand, having “actionable,” “engaging,” and “relevant” content can get your brand millions of followers and your product moving off the shelves. As a […]
Continue Reading
Trying to Keep Up…

June 14, 2017 | 0 Comments


Author: Gary Willmann, Studio Designer So here I am, 52 years old, a veteran of the old days, i.e., the predigital world… I grew up in a cellphone-free world; our signal to be home was sunset after being gone all day without any communication whatsoever from anyone other than the one or two best buds […]
Continue Reading
A Hyper-Local Approach to Social Media

May 1, 2017 | 1 Comments


Author: Gary Anderson, Production Director Social Media? Really? I remember – precisely – my reaction when I saw the email. “Honey…what the heck is this invite you just sent me?” As I peered at my iPhone, trying to comprehend what my wife had just signed me up for, all I could think was, “Great. Another […]
Continue Reading
Making Animated Characters for a Brand

April 5, 2017 | 0 Comments


Author: James Duerr, Motion Guy Animation is a fantastic way to present a brand. It gives total creative control over a subject, making it easier and quicker to convey the brand’s values and goals through interesting visuals and characters. So why, then, do people create such insipid characters for animations? It seems so simple: just […]
Continue Reading
The Tasty Addiction

February 6, 2017 | 0 Comments


Author: Nicole Spiros, Motion Graphics Project Manager Many of us have experienced the phenomena before. You open up Facebook to get a quick palate cleanser from your daily life. As you aimlessly scroll through a sea of baby announcements, political rants and travel pictures, something catches your eye. Sixty seconds later, you realize you’ve been […]
Continue Reading
The Genius of LIKEtoKNOW.it

August 16, 2016 | 0 Comments


Author: Kari Berdelle, Digital Project Manager Last month was monumental for Instagram. It surpassed 500 million monthly users and gained more than 100 million users in the past nine months alone. And there is no social media platform as essential to a fashion blogger as Instagram. It’s perfect for sharing the classic “outfit of the […]
Continue Reading
Technology in the 2016 Rio Olympics

June 20, 2016 | 0 Comments


Author: Brenda Talavera, Project Manager The 2016 Rio Olympics are just around the corner and for us sports-crazed fans, it will be a great time to get our geek on! The times have changed since we had to stay up all night waiting for our favorite sport to come on network TV. In addition to […]
Continue Reading
The Call for Captions

May 3, 2016 | 0 Comments


Author: Krissy Lam, Project Manager My mom has always wanted to learn to play the violin. Coming from a family of music lovers, she had played the trumpet and piano growing up, but had no prior experience with a stringed instrument. After a bit of research, she found a violin with good reviews online and […]
Continue Reading
Digital Footprint

March 14, 2016 | 0 Comments


Author: Patty Miller, Studio Designer On the Internet, a digital footprint is the word used to describe the trail, traces or “footprint” that people leave online. This is information transmitted online, such as a forum registration, emails and attachments, uploading videos or digital images, and any other form of transmission of information – all of […]
Continue Reading
Texting Your Customers Can Send the Wrong Signal

February 18, 2016 | 0 Comments


Author: Ryan Bates, Studio Designer According to a study by the Pew Research Center’s Internet and American Life Project, 73% of U.S. adults text and 83% of U.S. adults are mobile phone owners. So it’s understandable that in this day and age, a large segment of that population prefers to be reached by text message […]
Continue Reading
Raising Awareness Through Social Media

January 19, 2016 | 0 Comments


Author: Danny Griffis, Studio Designer Recently, #BringBackMST3K raised $5,764,229 and surpassed The Veronica Mars Movie Project ($5,702,153) to become Kickstarter’s most funded film and video project. In doing this, Mystery Science Theater 3000, a cult television show from 1988 to 1999, was able to bring back a full season of the show to new and […]
Continue Reading
Ad-Driven

January 12, 2016 | 0 Comments


Author: David Lacy, Business Analyst We’ve all been there. Browsing our favorite site on the Internet, when a seizure-inducing, flashing ad pops up on the screen. Most of us simply close the offending ad and continue on our way. Others will exit out of the page completely. And then there are those who are so […]
Continue Reading
Meaningful Microinteractions

June 15, 2015 | 0 Comments


Author: Wanda Lipscomb, User Experience Architect If you love a product – your phone, a new wearable, that great app – chances are, it’s because of the microinteractions designed into the product user experience. Every time you unlock your smartphone, pull down to refresh, glance at the typing indicator while chatting, swipe to delete an […]
Continue Reading
Your Workouts Just Got Smarter

March 9, 2015 | 0 Comments


Author: Shayna Fawcett, Fitness Fanatic  Words to Live By In the words of Elle Woods from Legally Blonde, “Exercise gives you endorphins. Endorphins make you happy.” And it looks like there are A LOT of happy [and fit] people in 2015. The digital fitness craze is on, and has been for some time. The health […]
Continue Reading
A Look at the New Foursquare

August 28, 2014 | 0 Comments


Author: Barron Swope, Project Manager A few weeks ago, the popular social check-in app Foursquare unveiled a major redesign of its app. Like thousands of others, I, too, was not thrilled with the changes, but I’ve spent the last several days experimenting with Foursquare and its new counterpart, Swarm. Let’s take a look. Before I […]
Continue Reading
Facebook’s Paper: Your News Feed Beyond Your Friends

February 7, 2014 | 0 Comments


Author: Tali Swann-Sternberg, User Experience Architect This week Facebook released Paper, a stand-alone iPhone app that reimagines the mobile Facebook experience. At its core, Paper is your Facebook news feed, repackaged. This is not to undervalue the new package. With Apple alum Mike Matas leading its design, Paper offers a beautiful, minimalist interface that eschews chrome […]
Continue Reading