Category: DESIGN

The Trends Justify the Means

September 11, 2017 | 0 Comments


Author: Jayr Sotelo, Motion Graphics Director In this day and age of smartphones, scrolling, and “stories,” not just brands but normal people are in need of generating and consuming “content.” As a brand, having “actionable,” “engaging,” and “relevant” content can get your brand millions of followers and your product moving off the shelves. As a […]
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Making Animated Characters for a Brand

April 5, 2017 | 0 Comments


Author: James Duerr, Motion Guy Animation is a fantastic way to present a brand. It gives total creative control over a subject, making it easier and quicker to convey the brand’s values and goals through interesting visuals and characters. So why, then, do people create such insipid characters for animations? It seems so simple: just […]
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How Adobe CC Libraries Will Make Designing Easier!

February 27, 2017 | 0 Comments


Author: Kacie Carter, Designer As I talk to my fellow design friends, not many know about or utilize the Adobe Creative Cloud (CC) Library. This is a drag-and-drop library that alphabetically holds images, logos, colors and styles mapped for time efficacy. It even works across most Adobe applications (Photoshop, InDesign, Illustrator, etc.). How Do CC […]
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Making Images Work for Banners

November 28, 2016 | 0 Comments


Author: Bryan Vorel, Multimedia Programmer When Flash was king, we were stuck with a lousy 40K file size limit for a standard ad unit. Now with the death of Flash and the rise of HTML5, we are given an opportunity to do slightly more creative things with banner ads. With the recent draft specifications released […]
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The Psychology of Web Design

October 18, 2016 | 0 Comments


Author: Don Brown, Studio Designer Or “How to Get in Their Heads” Whether I’m shopping for a new table tennis paddle or a new car, or maybe I’m just trying to learn something new, when I pull up a website, I want it to be a fun, meaningful experience. I want to feel good about […]
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Form. Function. Feelings.

September 26, 2016 | 0 Comments


Author: Nancy Hogan, Director of Studio Services My 28-minute DART rail commute to and from work provides me with a great opportunity to chill out and listen to podcasts. One of my favorites is the “TED Radio Hour.” If the teaser snippets sound intriguing, the full TED talk is usually worth the time. This past […]
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Less Is More: Anticipatory Design to Simplify User Choice

September 6, 2016 | 0 Comments


Author: Luke A. Lancaster, User Experience Architect While on a call to the auto shop, the service representative asked me what time I’d like to schedule my appointment. She then replied with my name and my car information without my ever having given it to her. Magic? Clearly, she somehow cross-referenced my caller ID against […]
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The Pixel Pusher’s Guide to Web Design

August 23, 2016 | 1 Comments


Author: Kelly Yaw, Digital Studio Designer As web designers, we have a lot of things to remember when starting a new project. Even though each one is unique, there are workflow and QC tasks that should be done every time, no matter what. From websites to apps to static ad units, follow these guidelines and […]
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Addressing the Usability Issues of Flat Design

April 11, 2016 | 1 Comments


Author: Brian Edgin, UX Architect What we now refer to as flat design started in 2013 with the launch of iOS 7, the operating system for Apple iPhone and iPad. Prior to iOS 7, the user interface (UI) on Apple’s devices was heavily skeuomorphic, meaning that digital elements were designed to mimic their real-world counterparts. […]
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Form vs. Function? How About Form AND Function…

March 8, 2016 | 1 Comments


Author: Gary Anderson, Production Manager I had an interesting conversation with a former co-worker last year. A front-end developer. Nice kid. Matt posited that his work as a developer should be considered “art.” He didn’t particularly like being labeled an “engineer.” His argument was that he was as passionate about writing code as any painter […]
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Making Difficult Animations Work for Banners

October 14, 2015 | 0 Comments


Author: Bryan Vorel, Multimedia Programmer When Flash was king, we were stuck with a lousy 40K file size limit for a standard ad unit. Now with the death of Flash and the rise of HTML5, we are given a slightly new opportunity to do more creative things with banner ads. With the recent draft specifications […]
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Once Upon A Time…

August 17, 2015 | 1 Comments


Author: Landon Montgomery, Digital Production  When I was seven years old, I wrote a single-page story boldly predicting that I would play professional soccer in Alaska when I grew up. That, or I’d become a writer. Failing either of these (apparently, I was a rather paranoid wee lad), I’d just make video games for a […]
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3-D Print Prototyping

August 13, 2015 | 0 Comments


Author: Brian Edgin, User Experience Architect Whether it is for your brand, your clients or to earn new business, we are constantly looking for ways to step outside the box. Making two-dimensional prototypes has always been part of what a branding agency does. Now, with the advent of low-cost 3-D printing, we have the ability […]
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Operating Without A Standard

August 5, 2015 | 0 Comments


Author: Chad Bull, Interactive Developer We are at a tipping point in online advertising (OLA) after the recent announcement that Google Chrome will – by default – block Flash ads starting in September. This is the final nail in the coffin for Flash-based ads, and it elevates HTML5 as the option of choice for OLA […]
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A Guide to Webfonts and Typography

July 1, 2015 | 0 Comments


Author: Susan Berry, Front-End Developer We’ve come a long way with web typography since the dawn of the Web. As web typography improves, web designers want the same level of control that print designers have. Designers want more options than just Verdana, Helvetica and Georgia, and they want all the control Photoshop or Illustrator affords […]
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Meaningful Microinteractions

June 15, 2015 | 0 Comments


Author: Wanda Lipscomb, User Experience Architect If you love a product – your phone, a new wearable, that great app – chances are, it’s because of the microinteractions designed into the product user experience. Every time you unlock your smartphone, pull down to refresh, glance at the typing indicator while chatting, swipe to delete an […]
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Rebooting Our Brain

March 23, 2015 | 1 Comments


Author: Nancy Hogan, Studio Manager/Designer For those of you who know me, you know that I’m a high-energy, doesn’t-know-how-to-relax person who could use a vacation – even when I’m on vacation! I don’t know how to turn off my brain. My acupuncturist calls it “Monkey Brain.” You know what I’m talking about…waking up at 2:00 […]
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Why Can’t I Just Use That Picture I Found on Google?

January 20, 2015 | 0 Comments


Author: Shawn Ewert, Business Analyst While it is never a good idea to claim an image found online as your own, there are a lot of gray areas that surround copyrighted images and their usage online. I have to start out by saying I am not an attorney and am by no means giving legal […]
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InVision App – A Prototyping, Collaboration and Workflow Platform

January 5, 2015 | 0 Comments


Author: Bryan Vorel, Interactive Programmer Are you looking for a much easier way to show your designs to clients, without having to try and explain through static images, PDFs or even wireframes? Consider InVision. With the InVision app, you can now quickly transform your design into a fully interactive prototype with complete gestures and animations […]
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Content vs. Design: The Chicken and the Egg

September 25, 2014 | 0 Comments


Author: Wanda Lipscomb, User Experience Architect Perhaps you’ve seen it before. You start a new digital project and the copy is not quite available, but you have to start somewhere. So you begin designing the new digital solution. You use placeholder greeked copy in the interim. A few weeks pass, and the approved copy arrives. […]
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Just My Type

June 16, 2014 | 2 Comments


Author: Katherine Fajen, Project Manager I am a lover of many things, but I am particularly a lover of beautiful type. I always have been. Typography conveys so much more than words to the viewer. It is one of the most important parts of a design for both print and digital work. In the past, […]
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Good Performance Is Good Design

May 13, 2014 | 0 Comments


Author: Susan Berry, Front-End Developer It’s no secret that in recent years smartphone and tablet use has grown exponentially, and on many websites mobile is overtaking desktop traffic. The “mobile first” philosophy is finally becoming more commonplace as many websites embrace responsive design. Designers and user experience (UX) team members have become focused on rethinking […]
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Not Your Daddy’s Parallax

March 20, 2014 | 0 Comments


Author: Shawn Ewert, Business Analyst Anyone who has spent any time browsing the Web in the past couple of years has seen someone making an attempt at parallax design. Parallax design involves the background moving at a different rate than the foreground, creating a 3-D effect as you scroll down the page. Some sites are […]
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“Floppability”

March 17, 2014 | 0 Comments


Author: Brooke Dudgeon, Designer I moved into a new place two months ago and, soon after, purchased a shower curtain. Riveting, I know. I’d like to share what that little piece of Swedish perfection has revealed to me and how it relates to my recent transition from traditional print to web design. One magical day, […]
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