Category: ADVERTISING

Making Animated Characters for a Brand

April 5, 2017 | 0 Comments


Author: James Duerr, Motion Guy Animation is a fantastic way to present a brand. It gives total creative control over a subject, making it easier and quicker to convey the brand’s values and goals through interesting visuals and characters. So why, then, do people create such insipid characters for animations? It seems so simple: just […]
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Brand Timeline

February 16, 2017 | 0 Comments


Author: Jason Jeong, Front-End Team Lead Have you ever thought about how many brands you use in a typical day? How about how many times a day you use a particular brand? I got curious and decided to create this timeline. It’s very interesting to see the number of different brands you use in any […]
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The Allure of Expertise

December 19, 2016 | 0 Comments


Author: Barbara Smith, Copy Editor One Advertising Problem How to grab consumers’ attention. One Solution Use the allure of expertise. What do I mean by the “allure of expertise”? Well, I recently watched something on TV, not because it was something I cared about, but because I was drawn in by the expertise of the […]
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In the Dash of an Eye

October 25, 2016 | 0 Comments


Author: Shayna Fung, Digital Project Manager The concept behind the Amazon Dash Button is to help people get one step closer to living in a world where everything is connected and where users’ needs and wants can be met without the use of a computer. The Amazon Dash Button allows shoppers to order their favorite […]
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Form. Function. Feelings.

September 26, 2016 | 0 Comments


Author: Nancy Hogan, Director of Studio Services My 28-minute DART rail commute to and from work provides me with a great opportunity to chill out and listen to podcasts. One of my favorites is the “TED Radio Hour.” If the teaser snippets sound intriguing, the full TED talk is usually worth the time. This past […]
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Less Is More: Anticipatory Design to Simplify User Choice

September 6, 2016 | 0 Comments


Author: Luke A. Lancaster, User Experience Architect While on a call to the auto shop, the service representative asked me what time I’d like to schedule my appointment. She then replied with my name and my car information without my ever having given it to her. Magic? Clearly, she somehow cross-referenced my caller ID against […]
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Digital Marketing and E-Commerce

April 25, 2016 | 0 Comments


Author: Drake Williams, Motion Graphics Even though digital marketing and e-commerce are on the rise, some businesses are still finding it difficult to convert website visits into actual sales. There are several things a brand can do to help this, but understanding mobile commerce and how it works is one large step toward perfecting your […]
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Form vs. Function? How About Form AND Function…

March 8, 2016 | 1 Comments


Author: Gary Anderson, Production Manager I had an interesting conversation with a former co-worker last year. A front-end developer. Nice kid. Matt posited that his work as a developer should be considered “art.” He didn’t particularly like being labeled an “engineer.” His argument was that he was as passionate about writing code as any painter […]
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Good Grammar Is Crucial to Creating a Good First Impression

February 25, 2016 | 1 Comments


Author: Jim Schnetz, Digital Copy Editor The importance of using good grammar was introduced to me at a very early age by my mother, an English teacher who would correct my mistakes in the notes I left her on the kitchen table. Creating a good first impression was a lesson I learned from my dad, […]
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The Force Is Strong With This One

January 26, 2016 | 1 Comments


Author: Alan Morkovsky, Project Manager In mid-November 2015, Google let its geek flag fly as it asked users to “Awaken the Force Within” with their Google Star Wars Experience tool. With the tool, users can transform familiar Google apps with a fresh coat of Imperial or Rebel paint. Along with the “Jakku Spy” Google Cardboard […]
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Raising Awareness Through Social Media

January 19, 2016 | 0 Comments


Author: Danny Griffis, Studio Designer Recently, #BringBackMST3K raised $5,764,229 and surpassed The Veronica Mars Movie Project ($5,702,153) to become Kickstarter’s most funded film and video project. In doing this, Mystery Science Theater 3000, a cult television show from 1988 to 1999, was able to bring back a full season of the show to new and […]
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Ad-Driven

January 12, 2016 | 0 Comments


Author: David Lacy, Business Analyst We’ve all been there. Browsing our favorite site on the Internet, when a seizure-inducing, flashing ad pops up on the screen. Most of us simply close the offending ad and continue on our way. Others will exit out of the page completely. And then there are those who are so […]
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All Access(ibility) Pass

December 1, 2015 | 0 Comments


Author: Shawn Ewert, Business Analyst If you are reading this article right now, chances are somewhere in the neighborhood of 6 to 1 that you are reading it without the use of any kind of assistive technologies. That’s great, but what about the other 15% of Internet users? How does their Internet experience differ, and […]
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eSports, a New Era in Advertising

October 23, 2015 | 0 Comments


Author: Eric Anderson, Project Manager   An Introduction to eSports eSports is just a bunch of nerdy kids who are playing simpleminded games in their parents’ basement, right? Not so much. So, what exactly is eSports? It’s essentially organized competition between teams or players who are playing against each other in a computer or video […]
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The Project Manager’s Toolbox

September 30, 2015 | 0 Comments


Author: Katherine Broyles, Project Manager What do you do? It’s a question with which we’re all too familiar. Unfortunately, after six years, I still haven’t found a concise way to describe my job title. Other agency disciplines can be consolidated into a single action verb: creatives create, strategists strategize, producers produce. Project managers manage projects? […]
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Operating Without A Standard

August 5, 2015 | 0 Comments


Author: Chad Bull, Interactive Developer We are at a tipping point in online advertising (OLA) after the recent announcement that Google Chrome will – by default – block Flash ads starting in September. This is the final nail in the coffin for Flash-based ads, and it elevates HTML5 as the option of choice for OLA […]
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Mountain Biking and the Art of Project Management

June 8, 2015 | 1 Comments


Author: Joe Wilson, Project Manager Several years ago, I rather naively took up the sport of mountain biking. I’ve always had a casual interest in cycling and would often ride my bike on the many roads and paved trails around my house. It was fun and a good way to get a little exercise. So […]
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Guarding the Brand – Even in the Office

May 12, 2015 | 1 Comments


Author: Joe Jansen, Proofreader In the advertising world, proofreaders can seem like an uptight bunch. Actually, most of us are human. One thing a good proofreader isn’t: an enabler. That’s why, for better or worse, you’re likely to get an (over)explanation for some corrections we make – usually for persistent errors. It’s to teach and […]
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Survival Skills in the Office

April 27, 2015 | 0 Comments


Author: Alex Sanchez, Business Analyst There are few things that are more desperate and frightening than being lost in the wilderness with few supplies and no way of knowing how long you’ll be lost. This is when you have to rely on survival skills to weather the situation until you can be found. Survival is […]
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Yeah, But What Do You Do?

April 7, 2015 | 2 Comments


Author: Shawn Ewert, Business Analyst It’s invariably the question I get asked every time I tell someone what I do for a living. When I tell people that I am a Business Analyst, in some form or another they always ask the follow-up “What does that mean?” Depending on the person to whom I am […]
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More Than a Mommy Blog

November 4, 2014 | 1 Comments


Author: Kari Berdelle, Project Manager Blogging. What do you think of: Mommy bloggers? Cat pictures? People who rant? Duck-faced, 20-something “selfies”? Although these kinds of blogs and bloggers do exist, blogging as an industry is making a big splash in the world of marketing. Full disclosure: I love reading blogs. I have been following a […]
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